Brass Tacks is part of a series of conversations with storied business leaders about their biggest lessons, accomplishments, and challenges. The Launch of this series began with Vice Chair of GE, Beth Comstock.
As New Lab's Art Director and Designer my role was to work with our Communications Director to develop the collateral for the event. I created visuals for print (posters, postcards, and stickers) as well as an animation to play on screen during the event. The circular grid design is inspired by cross sections of GE's 3D printed jet engine prototypes.